Episodes
B2B Growth: Old Playbook vs. New Playbook with Jon Miller
Everyone is talking about how the Old B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New B2B Growth Playbook. We see and feel it. We’re living it. But What are the real …
The True Role of a CRO in Modern B2B with Lane Brannan
There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth. In this …
5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s …
Meet the Host: Anne-Marie Coughlin
Meet Anne-Marie Coughlin, co-host of Growth Driver! Director of People Operations at Intelligent Demand, Anne-Marie has years of experience in talent management, talent acquisition, and organizational development across a wid...
Meet the Host: John Common
Meet John Common, one of the hosts of Growth Driver! A career-long B2B growth and GTM executive, over the past 25 years John has worked with 100s of B2B GTM teams across a range of industries. Today, John is the …
Welcome to Growth Driver
Welcome to Growth Driver, a podcast about redefining B2B growth! We started Growth Driver because B2B growth needs an intervention. The old playbook and tactical approaches aren’t working as well as they used to. Many compani...