Episodes
How to Operationalize Positioning and Messaging with April Dunford
What makes or breaks a B2B growth strategy? The pivotal roles of understanding your ideal customer, aligning your product to their needs, and crafting positioning and messaging that not only attracts but wins and retains thos...
Aligned or Blind? Ask Your Customers with John Arnold
In the race towards modernizing go-to-market strategies, B2B firms often lose sight of what truly propels growth–the customer. If you've nodded in agreement to buyers’ behavior shifts, the tangle of tech consolidation to driv...
How B2B Buyer Behavior Has Changed with Kerry Cunningham
The way today's B2B buyers are actually buying has changed dramatically in the last few years, leaving many B2B companies with out of date and out of sync go-to-market strategies. The good news is we finally have the research...
Aligning Sales and Marketing Leaders in 2024 with Dan Gottlieb
Before the pivot into efficient growth, and even before AI, the field of B2B sales has been seriously transformed in the last few years. B2B buying behavior has shifted, away from meeting with sellers and toward anonymity. Th...
The Path to CMO: Insights and Advice from Aaron Ballew
Stories of ascent and success don't get more compelling than those penned in the high-stakes environment of the Chief Marketing Officer (CMO). We’re taking an honest look at the path to becoming a B2B CMO, followed by a deep ...
Shop Talk: Modern B2B and GTM with Scott Albro
Why should businesses shift focus from the old 'growth at all costs' playbook to the more nuanced approach of 'efficient growth'? What's the lowdown on leveraging technology, data, and AI to supercharge your B2B sales and mar...
B2B Growth: Old Playbook vs. New Playbook with Jon Miller
Everyone is talking about how the Old B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New B2B Growth Playbook. We see and feel it. We’re living it. But What are the real …
The True Role of a CRO in Modern B2B with Lane Brannan
There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth. In this …
5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s …
Meet the Host: John Common
Meet John Common, one of the hosts of Growth Driver! A career-long B2B growth and GTM executive, over the past 25 years John has worked with 100s of B2B GTM teams across a range of industries. Today, John is the …