When it comes to your Ideal Customer Profile (ICP), it's easy to get caught up in strict benchmarks—but is that always the best approach? 🤔
In Episode 20, Jeff Ha dives into how your ICP should serve as a guideline, not a rigid rulebook. Setting benchmarks (like company size or revenue) is critical to narrowing your focus, but it’s important to remember that flexibility is key. A company with 480 employees instead of 500 might be just as valuable as one that meets all your exact criteria.
The takeaway? ICPs should give you guardrails, not barriers, to growth. Don't let "close enough" disqualify great potential clients.
🎙️ Tune in to the full episode now to hear more from Jeff about how top enterprises build winning ICPs!
#B2B #EfficientGrowth #Marketing #Sales #ICP #GrowthDriver #IdealCustomerProfile #B2BMarketing #Targeting
Jeff Ha, is the Chief Go-to-Market Officer at Rev. He’s an accomplished Silicon Valley start-up veteran with a passion for making the workplace a great learning and development environment. Ha previously worked at PLAE, a digitally native sneaker brand, and at NetBase Solutions, a social media analytics company. Earlier in his professional life, Ha was a senior secondary teacher with the U.S. Peace Corps in Namibia, where he overhauled the way math and physical science were taught, dramatically boosting the pass rate. He has a bachelor’s degree in Chemical Engineering from Berkeley and started his professional career as a field nuclear engineer with Schlumberger.
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