🚀 The key to efficient growth? It’s no longer about passing the baton. Today’s buyers don’t follow a linear journey, and your go-to-market strategy shouldn’t either.
Instead, think of it like a dynamic game of soccer ⚽️—where marketing, sales, and SDRs are playing together, moving the ball seamlessly across the field to reach a shared goal.
When these teams work in sync, from pilot programs to full-scale strategies, the impact is huge. It’s not just about converting leads; it’s about having each team member playing their unique role at the right time, in the right way, with coordinated tactics.
Catch our episode with Kevin Sellers to see how leading organizations are breaking down silos and turning alignment into a winning strategy. 🎙️
#SalesAndMarketingAlignment #EfficientGrowth #B2BStrategy #RevenueSuccess #GrowthDriver
Kevin Sellers is responsible for Avalara’s worldwide marketing and branding to reinforce the company’s market leader position in tax compliance and to drive demand for its software solutions and services. He joined Avalara in 2024 and brings more than 25 years of broad-based marketing expertise in digital, data/analytics, complex channels and storytelling – driving growth and relevance for world-class brands and moving buyers to action. Prior to Avalara, Kevin has held CMO positions at Ping Identity and Avnet and spent more than 20 years at Intel in various global marketing and investor relations leadership roles. He holds a bachelor’s degree in finance and an MBA from Brigham Young University.
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