Most marketers today are missing the mark with sales enablement.
When you're supporting veteran sales leaders, here's the truth: they don't need step-by-step instructions or AI-generated scripts. What they need is actionable, data-driven insights that tell a compelling story.
Veteran sellers know how to build relationships, they do it all day long. What sets them apart isn’t a perfectly worded email or rehearsed phone opener—it’s their ability to connect authentically.
The magic happens when you empower them with refined data, curated and transformed into a narrative that helps them open doors and act efficiently. That’s where you come in—equipping them with the right tools and intel–not miscellaneous website activity or a download by a single anonymous user.
In the full episode with Aaron Owens and Mike Lempko, we did a deep dive into the do's and don'ts of modern, marketing-powered sales enablement.
Whether you're looking for efficiency boosts or the next unlock with your sales team, don't miss this one 👉 https://growthdrivershow.com/s2e28/
#SalesEnablement #RevenueGrowth #Alignment #B2BSales #GrowthDriver
Mike joins Growth Driver with a deep background in sales, business growth, marketing strategy and operations. Currently, he serves as the Senior Director of Marketing Operations at Vizient, a leading healthcare performance improvement company dedicated to optimizing costs, quality, and patient outcomes. Mike and his team lead the charge on marketing operations, creative services, and omnichannel strategy, crafting dynamic customer journeys and aligning sales and marketing efforts to drive results..
With over a decade of experience under his belt, Mike has left his mark on companies like Verizon, Intelligent Demand, Techint Labs, and the Denver Post. From forging strategic partnerships to building and implementing successful sales and marketing strategies, Mike's proven track record demonstrates his ability to drive revenue growth for companies of all sizes. When he's not driving business growth, Mike enjoys exploring Colorado's outdoors through hiking, skiing, and rollerblading - even including a remarkable 3,500+ mile charity rollerblading journey from San Francisco to New York City.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
🔓 Follow Growth Driver on social media for full access to the B2B growth intervention.
🔗 LinkedIn: /company/growth-driver-show/
👤 Facebook: @growthdrivershow
📸 Instagram: @growthdriver
✖ X/Twitter: @B2BGrowthDriver
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.
#b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals #GTMleaders #thoughtleadership
