A lot of marketers don't give enough credit to is the fact that a strong brand makes your demand perform better and the vice versa. A weaker brand means your demand performs worse.
Great brand = amazing demand gen results.
#demandgen #GrowthStrategy #B2Bgrowth #brandbuilding #GTM2024 #B2BMarketing
Our guest, Jon Miller, is a real deal marketing technology entrepreneur, executive, and thought Leader. He’s played a pivotal role in category creation in this sector, and as the CMO of Demandbase, Jon revolutionized B2B go-to-market strategies. He also co-founded Marketo, a leading marketing automation platform, and was integral in its IPO success. Jon was also the CEO and founder of Engagio, which merged with Demandbase.
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