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Why are we ignoring buyer engagement?

We sat down with Terry Flaherty to discuss the evolving dynamics of buyer engagement. Terry emphasizes the importance of embracing the shift toward engaging multiple stakeholders within a buying group. Instead of resisting this change, it's crucial to celebrate and understand the broader context that drives successful engagement.

This episode is a must-listen for anyone looking to align their lead management process with how buyers are actually buying in today's B2B environment.

🎧 Tune in to the full episode on your go-to podcast platform.

https://www.growthdrivershow.com/mqls-are-out-buying-groups-are-in-with-terry-flaherty/

#GrowthDriver #BuyerEngagement #MQLs #BuyingGroups

Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.

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