We sat down with Terry Flaherty to discuss the evolving dynamics of buyer engagement. Terry emphasizes the importance of embracing the shift toward engaging multiple stakeholders within a buying group. Instead of resisting this change, it's crucial to celebrate and understand the broader context that drives successful engagement.
This episode is a must-listen for anyone looking to align their lead management process with how buyers are actually buying in today's B2B environment.
🎧 Tune in to the full episode on your go-to podcast platform.
https://www.growthdrivershow.com/mqls-are-out-buying-groups-are-in-with-terry-flaherty/
#GrowthDriver #BuyerEngagement #MQLs #BuyingGroups
Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
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