The push for improved margins is nothing new. However, it's becoming increasingly clear that in order to do that, isolated strategies and individual efforts aren't going to cut it.
Sales leaders are recognizing not only the necessity to collaborate cross-functionally, but the enormous gains from leveraging other departments' knowledge to evolve sales conversations. Few other sources have insights so specific to your own personas, products, and use cases.
Imagine a world where field marketers are looking at pipeline coverage in partnership with the sales leadership team to talk about things that they can do together. Dan Gottlieb reports that people are doing this, and the ones that are have seen higher engagement and shrinking pipeline gaps.
Listen to the episode with Dan and host John Common for more.
https://www.growthdrivershow.com/aligning-sales-and-marketing-leaders-in-2024-with-dan-gottlieb/
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Dan Gottlieb and co-host John Common sit down for a deep-dive conversation about the vital trends reshaping B2B and how sales and marketing leaders can foster a culture of resilience amid constant change.
Dan Gottlieb is a Senior Director Analyst at Garter for Sales Leaders. He covers a range of topics, from generative AI for B2B sales to RevOps data automations, to conversation and revenue intelligence. He describes the current state of the market in a single word: mayhem. Prior to Gartner, Dan was a Senior Analyst leading research in the sales practice at TOPO.
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