You'll never close a deal if you can't build trust with potential customers.
In a leadership role, if you want your sellers to build trust with their prospects—the true currency of B2B business—you need to model it first.
When your team sees you fostering trust through your actions, they’re going to do the same. And that’s critical because trust isn’t just a "nice-to-have." It’s a dealmaker. Without it, high-value, high-risk deals simply don’t close.
Tune in 👉 https://www.growthdrivershow.com/the-financial-impact-of-empathetic-leadership-with-helen-fanucci/
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Helen Fanucci is the Founder and CEO of PipelinePower.AI, which helps B2B companies accelerate revenue growth utilizing AI and cutting edge B2B capabilities. Recognized internationally, she frequently speaks on AI-driven strategy, sales leadership, and building high-performance teams.
She is the best-selling author of Love Your Team, A Survival Guide for Sales Managers in a Hybrid World. As an MIT-trained engineer she developed the Love Your Team system of management over a 25-year career on the front lines at top tech companies including Apple, Sun Microsystems, IBM, and Microsoft. Helen has built and led high-performing sales teams responsible for billions in revenue.
As an advocate for female entrepreneurs, she invests in early-stage, female-founded companies and serves as a Limited Partner in venture firms such as Emmeline, SoGal, and Swizzle Ventures. Helen is an Associate Producer of the award-winning documentary Show Her the Money, which highlights the fact that female entrepreneurs receive only 2% of the funding despite having a stronger track record of results.
Helen serves on the board of directors of Legacy Executive Club, a membership organization focused on uplifting careers and enriching lives.
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