Today's buyers have changed. Dramatically. They're no longer reaching out at the start of their journey—they’re already deep into their research, forming opinions, and narrowing down options before they even engage with a seller.
This shift in buyer behavior has fundamentally altered the role of sales. The old playbook of traditional consultative discovery? It’s outdated. To win, sellers need a new strategy.
In the full episode with Tim Riesterer, we break down why meeting buyers where they are is essential—and how to adjust your approach to earn trust, get into the deal, and influence the buying process.
🎥 How are you adapting to this new buyer-led dynamic?
#B2BSales #B2BMarketing #GrowthDriverPodcast #SalesStrategy #BuyerJourney
#B2BMarketing #SalesStrategy #CustomerRenewal #GrowthDriver
Tim Riesterer, Chief Strategy Officer at Corporate Visions, is the sought after expert on evidence-based revenue growth using counterintuitive approaches. Known for his candid thought leadership and engaging keynotes, he’s spent decades testing and refining go-to-market strategies that put buyers squarely at the center. Tim is the author of four insightful books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.
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