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The True Role of a CRO in Modern B2B with Lane Brannan

How do you create a certified growth rocket? With strategy, pipeline, data, and people.

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Lane Brannan started as a bag carrying Sales rep, grew to a sales manager, then head of sales, and now, a multi-time, successful CRO in technology companies across SMB mm and enterprise indifferent industries. Currently the Executive Vice President and General Manager (Americas) for Pax8, Lane is piloting a certified growth rocket. Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. So, how does a kid from Odessa Texas end up with a career like Lane's? Tune in to find out.

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