There’s a lot of confusion around the role of a CRO. But when it's done well and in the right organization, it’s a powerful force for aligned GTM, and for integrated growth—two things that are really hard to get right but make a huge impact when you do.
Today, we’re going to take a fresh, honest look at the role of a modern, B2B CRO.
But how many truly great CROs do you know? We know one. He’s with us today here on Growth Driver.
Lane Brannan started as a bag carrying Sales rep, grew to a sales manager, then head of sales, and now, a multi-time, successful CRO in technology companies across SMB mm and enterprise indifferent industries. Currently the SVP and GM, Americas, for Pax8, Lane is piloting a certified growth rocket. Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. So, how does a kid from Odessa Texas end up with a career like Lane's? Tune in to find out.
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