There’s a lot of confusion around the role of a CRO. But when it's done well and in the right organization, it’s a powerful force for aligned GTM, and for integrated growth—two things that are really hard to get right but make a huge impact when you do.
Today, we’re going to take a fresh, honest look at the role of a modern, B2B CRO.
But how many truly great CROs do you know? We know one. He’s with us today here on Growth Driver.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
