In the latest episode of Growth Driver, April Dunford dives deep into one of the most common mistakes in positioning: thinking it's all about showcasing how great we are.
She explains that one of the most common positioning mistakes in the world of B2B, especially with big-ticket items, we can't just focus on what makes us special. We have to answer the critical question: ""Why pick us over the competition?""
April emphasizes that it's not about boasting our strengths, but about highlighting why we are better than our customers' other choices.
Tune in with us for the full conversation!
#GrowthDriver #B2B #Marketing #Positioning #Messaging #B2Bgrowth
https://www.youtube.com/watch?v=4cRz9PStpNU
https://www.growthdrivershow.com/how-to-operationalize-positioning-and-messaging-with-april-dunford/
April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love. Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others. April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.
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