🎯 The "I" in ICP stands for Ideal, not Inclusive 🎯
Kyle Coleman drops some serious wisdom on ICPs: "We're not trying to maximize the number of companies we can reach. We're aiming for the center of the bullseye—that's your Ideal Customer Profile."
This isn't about casting the widest net. It's about laser focus on those who are most aligned with your value. That precision in your ICP helps you target, engage, and convert with higher efficiency, ensuring you’re not just filling your pipeline, but filling it with the right prospects.
Check out the full conversation with Kyle wherever you listen to podcasts 🔊
#B2BMarketing #ICP #GrowthDriver #EfficientGrowth #Targeting
Kyle Coleman is a living definition of a modern CMO, with experience across sales and marketing. Kyle’s foray into B2B tech sales started in 2013 when he joined Looker as the 6th employee (acquired by Google for $2.6b in 2019). He then moved on to Clari and for the next 5 years helped 8x revenue as the head of growth and CMO. Kyle is now the CMO @ Copy.ai, the first ever GTM AI platform.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
🔓 Follow Growth Driver on social media for full access to the B2B growth intervention.
🔗 LinkedIn: /company/growth-driver-show/
👤 Facebook: @growthdrivershow
📸 Instagram: @growthdriver
✖ X/Twitter: @B2BGrowthDriver
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.
#b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals #GTMleaders #thoughtleadership
