To really understand engagement in your market, sales and marketing need to align on top of funnel data. One organization = one funnel.
Lane Brannan, EVP and GM at Pax8, joined us on Growth Driver to talk about the true role of a modern CRO in today's B2B landscape.
Check it out wherever you watch or listen. Link to the full episode below 👇
#CRO #2024strategy #B2B #LetsGrow
Lane Brannan started as a bag carrying Sales rep, grew to a sales manager, then head of sales, and now, a multi-time, successful CRO in technology companies across SMB mm and enterprise indifferent industries. Currently the SVP and GM, Americas, for Pax8, Lane is piloting a certified growth rocket. Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. So, how does a kid from Odessa Texas end up with a career like Lane's? Tune in to find out.
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