🚨 Struggling to align your marketing and sales teams? Stop trying to align them with each other—start aligning them to your buyer.
Buyers don’t care about your quotas or internal timelines. They care about their needs, their timeline, and their buying process. In this episode of Growth Driver, we explore how embracing a buyer-first mindset can help both marketing and sales work smarter, not harder.
✨ Key takeaway: You can’t force buyers to follow your timeline. Instead, meet them where they are and align your efforts to how they actually buy.
Catch the full episode with Kerry Cunningham and Terry Flaherty and learn how buyer-first alignment can lead to better results for everyone. 🎧
hashtag#BuyerBehavior hashtag#MQLs hashtag#SmarterB2BSales hashtag#GrowthDriver John Common Intelligent Demand Forrester 6sense
Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
Check out Terry’s first episode on Growth Driver:
https://www.growthdrivershow.com/mqls-are-out-buying-groups-are-in-with-terry-flaherty/
Kerry Cunningham is a research director, analyst, and thought leader with over 25 years of experience in all aspects of B2B. He’s authored numerous B2B frameworks including the latest versions of the Revenue Waterfall model. Most recently at 6sense, Kerry leads research and insights, including the just-released B2B Buyer Experience Report.
Check out Kerry’s first episode on Growth Driver:
https://www.growthdrivershow.com/how-b2b-buyer-behavior-has-changed-with-kerry-cunningham/
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
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