"The real mistake companies make is retreating into their siloed caves when they hit a valley of death." – John Common 🔊
Cross-functional collaboration can transform your go-to-market efforts and help you get out of those tough spots. Like John and guest Bryan Brown discuss, it's probably not just a marketing problem or just a sales problem, it's probably a lack of alignment in your go-to-market.
How do GTM teams actually build and maintain alignment? Dive into the full episode to find out 👉 https://www.youtube.com/watch?v=EWlk0gdQD-k
#GrowthDriver #GoToMarket #B2BMarketing
Bryan Brown is a SaaS pioneer and thought leader in the marketing and sales tech industry and author of MOVE the 4-question Go-to-Market framework. As Co-founder he leads client advisory and analyst research at GTM Partners, a data-driven Go-To-Market Analyst firm helping GTM teams and GTM technology vendors achieve efficient growth by transforming their GTM strategy.
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