Why should businesses shift focus from the old 'growth at all costs' playbook to the more nuanced approach of 'efficient growth'? What's the lowdown on leveraging technology, data, and AI to supercharge your B2B sales and marketing? Striving for not just growth, but efficient growth in the competitive landscape of today's business-to-business marketplace is no longer a ‘nice-to-have’, but a mandatory requirement to surpass the competition.
We're rolling up our sleeves and diving into the modern realm of B2B sales and marketing with none other than Scott Albro, CEO and co-founder of Goldie.ai. Join Scott and co-host John Common as they discuss the state of B2B GTM strategy, sales, marketing, and technology in the era of efficient growth.
Scott Albro, CEO and co-founder of Goldie.ai, brings to the table deep expertise on the state of B2B GTM strategy. From sales and marketing tactics to the influence of cutting-edge technology in the era of efficient growth, Scott has researched, analyzed, consulted with scores and scores of B2B companies and GMT executives. He’s built and successfully led multiple companies as founder and CEO including co-founding TOPO which got acquired by Gartner. And now the co-founder and CEO of Goldie.ai–a AI Sales Co-Pilot platform–he brings a genuinely deep and wide POV about go to market strategy, B2B sales and marketing best practices, and about technology, data and AI. With one of the best brains for B2B growth out there, we’re thrilled to sit down with Scott for this episode of Growth Driver.
Key moments in this episode:
2:12 - The clear shift in how we approach growth
10:13 - Heavyweight vs. lightweight optimization
16:51 - How is Account-Based imperfect?
20:39 - “Personalization” goes beyond just messaging
32:59 - The impacts of technology, data, and AI on B2B sales and marketing
40:47 - How growth teams should think about and safely test AI
46:21 - ⚡️ Lightning Round!
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
🔓 Follow Growth Driver on social media for full access to the B2B growth intervention.
🔗 LinkedIn: /company/the-growth-driver-show/
👤 Facebook: @growthdrivershow
📸 Instagram: @growthdriver
🎬 TikTok: @growthdrivershow
✖ X/Twitter: @B2BGrowthDriver
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.
#b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals #CRO #CMO
