Use your SDRs well, and they will be a driving force. It's time we adapt to the way buyers are buying today, and start using SDRs to enable buyers–not just sell to them.
Listen to the full conversation with Lane Brannan and John Common about the true role of a modern CRO in today's B2B landscape: https://www.growthdrivershow.com/the-true-role-of-a-cro-in-modern-b2b-with-lane-brannan/
#SDRs #BDRs #BuyerBehavior #B2Bmarketing #B2BGTM #CRO #2024strategy #B2B #LetsGrow
Lane Brannan started as a bag carrying Sales rep, grew to a sales manager, then head of sales, and now, a multi-time, successful CRO in technology companies across SMB mm and enterprise indifferent industries. Currently the SVP and GM, Americas, for Pax8, Lane is piloting a certified growth rocket. Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. So, how does a kid from Odessa Texas end up with a career like Lane's? Tune in to find out.
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