🚨 PLG might be failing you in B2B 🚨
While product-led growth has been a buzzword in the growth community, it’s not without its challenges—especially in the B2B world. 🏋️
Big names like Netflix and Disney+ struggle with high churn rates, reminding us that acquisition is just one part of the puzzle. For B2B companies, focusing solely on PLG often means overlooking the critical roles of marketing and sales in driving sustainable growth.
Retention and expansion must be priorities too. It’s not just about getting customers through the door—it’s about keeping them and ensuring long-term value. 🔭
Tune into the full episode with Kyle Coleman where we break down what modern CMOs are doing to drive sustainable growth in today's B2B environment 🌱
#GrowthDriver #B2BGrowth #RetentionStrategy #PLG #SalesAndMarketing #CMOlife #BMarketingB2 #ICP #GrowthDriver #EfficientGrowth #Targeting
Kyle Coleman is a living definition of a modern CMO, with experience across sales and marketing. Kyle’s foray into B2B tech sales started in 2013 when he joined Looker as the 6th employee (acquired by Google for $2.6b in 2019). He then moved on to Clari and for the next 5 years helped 8x revenue as the head of growth and CMO. Kyle is now the CMO @ Copy.ai, the first ever GTM AI platform.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
🔓 Follow Growth Driver on social media for full access to the B2B growth intervention.
🔗 LinkedIn: /company/growth-driver-show/
👤 Facebook: @growthdrivershow
📸 Instagram: @growthdriver
✖ X/Twitter: @B2BGrowthDriver
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.
#b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals #GTMleaders #thoughtleadership
