When it comes to messaging and positioning, one of the most common roadblocks companies face is misalignment. ⛓️💥
It's not just about getting the right words for your messaging—it’s about ensuring that everyone at the table agrees on the core positioning first. Without that solid foundation, your messaging will always face pushback or lead to a disjointed customer experience.
April Dunford dives into why it's so critical to get everyone on the same page–and how to build alignment that lasts–so you can craft messaging that truly resonates on Growth Driver. Tune in 🎯
#Messaging #Positioning #Alignment #BuyerJourney #CX #GrowthDriver
https://www.youtube.com/watch?v=4cRz9PStpNU
https://www.growthdrivershow.com/how-to-operationalize-positioning-and-messaging-with-april-dunford/
April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love. Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others. April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.
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