Pillar one of the new B2B growth playbook: growth goals and priorities. It may seem obvious at first, without a target what are we working towards? But the way the old playbook sets goals creates blind spots for marketers and their companies.
The old playbook was rooted in growth at all costs with a heavy focus on acquisition. New playbook adopts an end-to-end strategy, requiring teams to set goals together. Get everyone in the room, prioritize your growth goals for each stage of the funnel as a group, and say goodbye to solely attributing success to individual tactics.
Jon Miller and John Common walk through the differences between the new and old B2B growth playbooks, check it out 👇
https://www.growthdrivershow.com/b2b-growth-old-playbook-vs-new-playbook-with-jon-miller/
#demandgen #intentdata #onlineprivacy #B2BGTM #demandgen #GrowthStrategy #B2Bgrowth #brandbuilding #GTM2024 #B2BMarketing
Our guest, Jon Miller, is a real deal marketing technology entrepreneur, executive, and thought Leader. He’s played a pivotal role in category creation in this sector, and as the CMO of Demandbase, Jon revolutionized B2B go-to-market strategies. He also co-founded Marketo, a leading marketing automation platform, and was integral in its IPO success. Jon was also the CEO and founder of Engagio, which merged with Demandbase.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
🔓 Follow Growth Driver on social media for full access to the B2B growth intervention.
🔗 LinkedIn: /company/the-growth-driver-show/
👤 Facebook: @growthdrivershow
📸 Instagram: @growthdriver
🎬 TikTok: @growthdrivershow
✖ X/Twitter: @B2BGrowthDriver
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.
#b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals #CRO #CMO
