Welcome to a world where the role of CMOs is rapidly evolving, demanding not just creative genius but strategic acumen and data-driven decision-making. It’s up to today’s marketing leaders to understand how their responsibilities intertwine with sales, product, and finance to drive cohesive growth strategies.
Today, we’re diving into the art of driving efficient growth as an enterprise CMO, while juggling limited budgets, lots of competition, product complexity, and the never ending challenges of alignment. From defining and refining your Ideal Client Profile (ICP), to driving an orchestrated execution of your go-to-market strategy, the CMO role feels a lot like a pressure cooker.
Pull up a seat as we dig in with Corey Livingston, and discover the lessons, insights, and warning signs she’s gathered in her decades of steering growth in complex enterprise environments. This episode provides an insider's view on strategies that will keep your marketing and sales teams harmonized amidst product innovation and shifting market dynamics.
KEY MOMENTS IN THIS EPISODE:
0:00 – Intro
3:10 – How has the CMO role evolved in the last 5+ years?
13:50 – The unlock for enterprise leaders to gain clarity, alignment, and honesty around growth goals
21:35 – How Amazon went from books to...everything
27:30 – Why siloed tactics is really just reactive revenue chasing
37:03 – Do you know who you're really selling this to? Have you done your research to ask for marketing's help?
45:20 – Make buying easy for your buyers: lessons from Home Depot and product packaging
53:58 – How CMOs can help their fellow GTM executives maintain interlock and alignment, from strategy to execution, and analysis to optimization
1:01:32 – The power of curiosity throughout marketers' careers
Corey Livingston is a results-driven marketing leader with over two decades of experience in strategic marketing, demand generation, and revenue operations. Formerly the Senior Vice President of Marketing & Sales Operations at OneNeck IT Solutions (now US Signal), Corey leads cross-functional teams in executing go-to-market strategies that drive brand visibility, customer acquisition, sales pipeline and revenue. Her leadership has been pivotal in implementing a data-driven demand generation engines, resulting in increased sales pipeline and new logo growth across complex buying journeys. Corey holds an MBA from Loyola Marymount University and a BBA from Texas Tech University.
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