Welcome to the all new series on Growth Driver, Expert Deep Dives with Aaron Owens.
Aaron, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology and Revenue Operations; paid media; digital experiences and web best practices; messaging, positioning, brand, creative and content; sales development; events and field marketing; product marketing; research and insights; and project management. These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches.
Topics we’ll cover:
1. Specialty interviews and shop talks with subject matter experts and specialty practitioners across industries
2. Deep dives into relevant benchmarks, trends, research, and metric must-haves
3. Retrospectives of frameworks, use cases, case studies, and emerging better practices
4. Exclusively for subscribers: invitations to special events and access to limited content
In this episode, you’ll get to know Aaron and hear more about what you can expect from these expert deep dives as we rewrite the growth playbook. B2B growth needs an intervention, and we’re just getting started.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
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