🚨 Pipeline problems aren’t just a sales issue—they start way earlier.
If you’re only spending your budget on prospects who are in-market right now, you’re setting yourself up for a painful dry spell down the road. Why? Because there’s only so much demand at this moment, and if you don’t invest in brand and top-of-funnel engagement, you won’t have enough opportunities two quarters from now.
Balancing investments, resources, and time across the entire buyer’s journey is the key to keeping your pipeline full, securing new logos, and managing CAC.
In this Growth Driver episode, Corey Livingston breaks down why an over-rotated focus on late-stage buyers leads to stalled revenue growth—and what smart B2B leaders are doing to prevent it.
How is your team ensuring long-term pipeline health?
Checkout the full episode with Corey wherever you listen to podcasts 🎧 http://growthdrivershow.com/s2e23/
#B2BMarketing #RevenueGrowth #DemandGen #ABM #GoToMarket #GrowthDriver
Corey Livingston is a results-driven marketing leader with over two decades of experience in strategic marketing, demand generation, and revenue operations. Formerly the Senior Vice President of Marketing & Sales Operations at OneNeck IT Solutions (now US Signal), Corey leads cross-functional teams in executing go-to-market strategies that drive brand visibility, customer acquisition, sales pipeline and revenue. Her leadership has been pivotal in implementing a data-driven demand generation engines, resulting in increased sales pipeline and new logo growth across complex buying journeys. Corey holds an MBA from Loyola Marymount University and a BBA from Texas Tech University.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
🔓 Follow Growth Driver on social media for full access to the B2B growth intervention.
🔗 LinkedIn: /company/growth-driver-show/
👤 Facebook: @growthdrivershow
📸 Instagram: @growthdriver
✖ X/Twitter: @B2BGrowthDriver
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.
#b2bgrowth #thoughtleadership #gtm #b2bmarketing #2024trends #growthplan #2024goals #GTMleaders #thoughtleadership
