🥊 🎥 Lead Quantity vs. Quality
In today's B2B landscape, you simply can't have both. This means it's time for a mindset shift, from lead volume to lead value.
Remember that individual leads are hardly worth much anymore, it's really buying groups you need to be going after to really drive growth. 🚀
Catch the full episode for more.
#B2BMarketing #SalesStrategy #BuyingGroups #GrowthDriver #alignment #CustomerObsession #B2BSales #GTM #PipelineStrategy #LifecycleRevenueMarketing #GrowthDriver #B2BGTM #B2BStrategy #Innovation #NewPlaybook
John Arnold is a Principal Analyst at Forrester, helping B2B organizations grow revenue with marketing strategies for a digital-first world. He is an expert in frontline marketing strategies and the co-creator of Forrester's lifecycle revenue marketing approach. John has been a published marketing author since 2007 and began his career building marketing education programs at Constant Contact (IPO in 2007) and the Mobile Marketing Association. John was also on the advisory board at Wildfire (acquired by Google in 2012). John's marketing leadership roles include product marketing and sales enablement at Return Path (acquired by Validity), account-based marketing (ABM) strategy and consulting at Demandbase, and vice president of marketing at FullContact.
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