There are many influential factors that drive efficient growth, alignment being one of the top. But without trust and empowerment in your teams, there is no alignment, and growth is limited before you even open the gates.
John Arnold emphasizes how giving sales and marketing leaders the latitude to leverage their expertise can address significant growth challenges. By allowing these leaders to adopt a broader perspective and trust them to execute their strategies, companies can unlock new levels of performance and innovation.
Tune in to discover how strategic leadership and trust in your marketing and sales teams can be a game-changer for your organization's growth trajectory.
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John Arnold is a Principal Analyst at Forrester, helping B2B organizations grow revenue with marketing strategies for a digital-first world. He is an expert in frontline marketing strategies and the co-creator of Forrester's lifecycle revenue marketing approach. John has been a published marketing author since 2007 and began his career building marketing education programs at Constant Contact (IPO in 2007) and the Mobile Marketing Association. John was also on the advisory board at Wildfire (acquired by Google in 2012). John's marketing leadership roles include product marketing and sales enablement at Return Path (acquired by Validity), account-based marketing (ABM) strategy and consulting at Demandbase, and vice president of marketing at FullContact.
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