🧩 Every piece of your marketing puzzle–tech, data, and messaging–must be aligned to actually drive growth.
Marketing Operations is one of the few roles that requires a deep understanding of the relationship between technology, data, automation, and audience messaging. It's that critical final layer where segmentation meets AI-driven messaging, creating more effective selling scenarios. 💸
🤿 Dive in to the full conversation with Dan Gottlieb on Growth Driver–available on your favorite podcast platform.
#MarketingOps #AI #GrowthDriver #EfficientGrowth
https://www.growthdrivershow.com/aligning-sales-and-marketing-leaders-in-2024-with-dan-gottlieb/
#B2Bsales #Buyers #SalesLeaders #EnterpriseSales #Alignment #B2BGTM
Dan Gottlieb and co-host John Common sit down for a deep-dive conversation about the vital trends reshaping B2B and how sales and marketing leaders can foster a culture of resilience amid constant change.
Dan Gottlieb is a Senior Director Analyst at Garter for Sales Leaders. He covers a range of topics, from generative AI for B2B sales to RevOps data automations, to conversation and revenue intelligence. He describes the current state of the market in a single word: mayhem. Prior to Gartner, Dan was a Senior Analyst leading research in the sales practice at TOPO.
🎧 Listen, watch, and subscribe on your go-to listening platform, or at www.growthdrivershow.com.
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