Let’s be clear: no one is suggesting you intentionally mess up with your clients.
But when something does go wrong (because it will happen eventually), how you handle it can make or break the relationship—and even open doors for future growth.
Data shows that if you address mistakes with transparency, efficiency, and empathy, you can actually increase client satisfaction. If you do it right, you're demonstrating your commitment to their success—even in challenging moments.
B2B isn't exactly butterflies and rainbows all the time, people want trustable partners–not just solution providers.
Here’s the thing: it’s not just about resolving the immediate issue. How you respond also sets the foundation for renewal and expansion.
✅ Keep records of how mistakes are remedied so you can learn and improve your processes.
✅ Develop a base plan for addressing client issues, but be ready to adapt it based on the situation.
✅ Most importantly, communicate clearly—both during the issue and after it’s resolved.
Now...how do you make sure your team is well equipped to handle these situations? Tune in with Helen Fanucci to find out 🎧 https://www.growthdrivershow.com/the-financial-impact-of-empathetic-leadership-with-helen-fanucci/
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Helen Fanucci is the Founder and CEO of PipelinePower.AI, which helps B2B companies accelerate revenue growth utilizing AI and cutting edge B2B capabilities. Recognized internationally, she frequently speaks on AI-driven strategy, sales leadership, and building high-performance teams.
She is the best-selling author of Love Your Team, A Survival Guide for Sales Managers in a Hybrid World. As an MIT-trained engineer she developed the Love Your Team system of management over a 25-year career on the front lines at top tech companies including Apple, Sun Microsystems, IBM, and Microsoft. Helen has built and led high-performing sales teams responsible for billions in revenue.
As an advocate for female entrepreneurs, she invests in early-stage, female-founded companies and serves as a Limited Partner in venture firms such as Emmeline, SoGal, and Swizzle Ventures. Helen is an Associate Producer of the award-winning documentary Show Her the Money, which highlights the fact that female entrepreneurs receive only 2% of the funding despite having a stronger track record of results.
Helen serves on the board of directors of Legacy Executive Club, a membership organization focused on uplifting careers and enriching lives.
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