We all know it, sales is almost always an unstructured workflow. All sales leaders have the responsibility of managing constant change, but are you leveraging research and data to build that structure?
In this new era of efficient growth, alignment is more critical than ever to keep up with changing buyer behavior while still delivering results. Sales managers that use the process of conversation targeting as a collaborative approach build better buyer engagement in their sales conversations, but also establish a structure that fosters creativity, personalized messaging, and structure that can withstand constant change.
Tune in with guest Dan Gottlieb, Senior Analyst at Gartner for Sales Leaders, in this episode of Growth Driver. Link below.
https://www.growthdrivershow.com/aligning-sales-and-marketing-leaders-in-2024-with-dan-gottlieb/
#B2Bsales #Buyers #SalesLeaders #EnterpriseSales #Alignment #B2BGTM John Common Intelligent Demand
Dan Gottlieb and co-host John Common sit down for a deep-dive conversation about the vital trends reshaping B2B and how sales and marketing leaders can foster a culture of resilience amid constant change.
Dan Gottlieb is a Senior Director Analyst at Garter for Sales Leaders. He covers a range of topics, from generative AI for B2B sales to RevOps data automations, to conversation and revenue intelligence. He describes the current state of the market in a single word: mayhem. Prior to Gartner, Dan was a Senior Analyst leading research in the sales practice at TOPO.
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