If you can't connect your pricing model to the value your customers are getting from the product...you're doing it wrong.
The days of traditional, static seat-based pricing are being disrupted by value-driven models like usage and consumption pricing. Why? Because today’s customers demand to pay for outcomes—not just access.
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#ProductMarketing #PricingModels #CustomerValue #CLTV #B2B #GrowthDriver
With a proven track record at high-growth SaaS companies, Sam and his teams have contributed to significant milestones: 400%+ revenue growth, doubling competitive win rates, 2.5Xing deal sizes, and raising renewal rates by 20%+.
Currently, Sam is the VP of Product Marketing at Postscript, overseeing product marketing and enablement. At Postscript, we've expanded from 1 to 3 products and secured over triple-digit % revenue growth despite the challenging environment for SaaS companies.
He began his career as a CMO Analyst at IDC, serving billion-dollar companies like Salesforce, Adobe, Intuit, and SAP. This foundational experience shaped Sam’s strategic perspective and influenced his approach to marketing and customer success leadership. With experience at startups backed by top-tier VCs such as Greylock Capital, Sequoia Capital, Battery Ventures, and Y Combinator, Sam brings expertise to drive growth in the competitive tech landscape.
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