People have the right to anonymity, but companies don't. Roll up that data at the account level to optimize use of that data, anonymous or not.
Co-host John Common and guest Jon Miller dive into how to use data to support and enable your core strategy in Pillar 5 of Old Playbook vs. New Playbook: https://www.youtube.com/watch?v=-5kAxa-TR_c&t=2239s
#demandgen #intentdata #onlineprivacy #B2BGTM #demandgen #GrowthStrategy #B2Bgrowth #brandbuilding #GTM2024 #B2BMarketing
Our guest, Jon Miller, is a real deal marketing technology entrepreneur, executive, and thought Leader. He’s played a pivotal role in category creation in this sector, and as the CMO of Demandbase, Jon revolutionized B2B go-to-market strategies. He also co-founded Marketo, a leading marketing automation platform, and was integral in its IPO success. Jon was also the CEO and founder of Engagio, which merged with Demandbase.
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