💸 Who could say no to 400% improvements in conversion rates?
It's not about pouring more money into marketing. The magic lies in changing the process and culture within the organization.
In a recent episode with Terry Flaherty, he shared that some companies are seeing a 25% improvement in conversion rates with strategic changes. But there are also major organizations boasting a staggering 400% improvement! 🤯
By adopting the reality of buying groups and saying goodbye to MQLs, sales and marketing can create a seamless, well-targeted experience for prospects moving through the buying journey.
Jump to this part in John Common and Terry's conversation 👉 https://www.youtube.com/watch?v=qUktRZ6nxdk&t=2055s
#MQLs #BuyingGroups #B2BGrowth #ConversionRates #GrowthDriver
Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation. His background includes more than 15 years of experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence, and application development.
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