There are too many people who can do things if they're told what to do, but won't make a decision. And there are plenty of people who get paralyzed in the analysis before making a decision, but just analyzing isn't enough to make an informed decision. You've got to get your facts straight.
If you're leading a team, leverage a logical sequence to not only guide people to the right decision, but build trust in your leadership too.
This applies to your team and your stakeholders. With a shared understanding of what your facts are before the decision is made, there will be no complaints of "well they just didn't listen to me," or "they went off and did their own thing."
Madness without a method creates fear and indecision.
Tune in with Aaron Ballew from Split and John Common from Intelligent Demand for more.
🖥️ Check out the full episode, https://youtu.be/pT5NDw6nYZI
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We’re diving into the gravity-of becoming a CMO with Aaron Ballew, PhD engineer turned marketer and CMO at Split.io. Aaron has been the CMO at Split.Io for just over 2 years. He came to Split from Ping Identity where he was VP of Demand. Before that, he held senior roles in demand gen, portfolio marketing, segment strategy. Interestingly, Aaron started out in engineering–with a PhD. He has the shortest LinkedIn about section we’ve ever seen: Real data with a human touch.
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