👨‍⚖️ The law of lead management: if an account isn't worth the effort to multithread, it's not worth your time.
Instead of chasing every lead, focus on those accounts that have real potential and invest in multithreading to ensure your efforts yield results. By doing this, you can make sure your time is spent where it truly matters.
Make multithreading a must in your follow-up process. Stop wasting resources on solo leads, you'll just chase them away when they're actually ready to buy.
Remember, unless they brought a friend, that "intent signal" is really just "interest" in your content.
Jump to this part in the conversation with Kerry Cunningham and co-host John Common 👉 https://www.youtube.com/watch?v=BjYpuZqloqM&t=2723s
#BuyingGroups #IntentSignals #MQLs #LeadManagement #Multithreading #GrowthDriver
Kerry Cunningham is a research director, analyst, and thought leader with over 25 years of experience in all aspects of B2B. He’s authored numerous B2B frameworks including the latest versions of the Revenue Waterfall model. Most recently at 6sense, Kerry leads research and insights, including the just-released B2B Buyer Experience Report.
Check out the report from Kerry: https://6sense.com/blog/new-buyer-experience-report-3-insights-and-a-warning/
#Buyers #IntentData #SalesStrategy #LeadManagement #B2BInsights #CustomerEngagement #B2BGTM #EfficientGrowth
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