In the latest episode of Growth Driver, we explore the unique challenges and strategies of enterprise marketing and sales with Gabe Rogol, CEO of Demandbase. Here are some key takeaways:
🔹 Complexity in Enterprise: Enterprise environments come with a higher level of complexity, requiring a different approach compared to smaller businesses.
🔹 Aligned Account-Based Strategy: Success in enterprise marketing hinges on aligning sales and marketing teams through an account-based strategy. This means identifying target accounts, establishing effective workflows, and implementing automations.
🔹 Proven Success: It's crucial to measure and prove the success of these strategies. When the right team demonstrates success, it can set a precedent and drive change across the entire organization.
🎧 Listen to the full episode wherever you subscribe and start unlocking your next level of enterprise success!
#GrowthDriver #EnterpriseMarketing #SalesStrategy #AccountBasedMarketing #Automation #SuccessMetrics #BusinessGrowth
https://www.youtube.com/watch?v=Lh6k9D3iu_I
Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market. Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.
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