🚨 Not every lead is going to be a perfect ICP fit. We get it.
But that doesn’t mean sales gets a pass to ignore the leads marketing is generating. When growth matters and efficiency matters, every signal needs to be treated with care.
Too often, leads fall into a black hole. Marketing tosses them over the fence. No one catches them. No one follows up. No one even notices.
That’s not just a missed opportunity—it’s wasted budget, broken trust, and lost revenue.
Sales and marketing have to work together to close that gap. Catch the ball. Run the play. And if a lead isn’t a fit? Great—disqualify it with clarity, and help your marketing team refine targeting.
🎧 Tune into the full episode of Growth Driver with Evan Liang, CEO and co-founder of LeanData, where we dig into why alignment isn’t optional—and why lead handoff needs to be a two-way street.
#GrowthDriver #B2BMarketing #SalesEnablement #RevenueGrowth #LeadHandoff #MarketingAndSalesAlignment
Evan Liang is the Co-founder and CEO of LeanData. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures. Evan is often credited with pioneering revenue operations.
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to learn more about how they can help your organization hit its growth goals.
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