Amidst the boom of go-to-market (GTM) in B2B, there’s no better time than now to decode the intricacies of the strategy. Is it real? Or, is it hype? Can GTM really unlock efficient B2B growth?
Today we’re dissecting the core components and modern trends of GTM strategies, breaking it down from buzzword to game-changer in B2B growth. Because GTM isn’t a buzzword at all; it's a comprehensive process that connects strategy to execution across all customer-facing functions.
Tune in with us as we dive into go-to-market with Bryan Brown and explain just why GTM has become a game-changer for B2B growth. If you're a business leader looking to sharpen your GTM strategy, this episode is a must-listen.
Key moments in this episode:
0:00 – Intro
4:55 – The definition of go-to-market (GTM) and why it's become such a popular topic
12:28 – 8 Pillars of modern GTM
18:09 – Who should own go-to-market?
25:38 – Signs you might have product, problem, or platform-market fit
37:42 – Is your corporate strategy just your org chart?
47:14 – The intersection of product positioning and go-to-market
52:56 – ⚡️ Lighting round!
Bryan Brown is a SaaS pioneer and thought leader in the marketing and sales tech industry and author of MOVE the 4-question Go-to-Market framework. As Co-founder he leads client advisory and analyst research at GTM Partners, a data-driven Go-To-Market Analyst firm helping GTM teams and GTM technology vendors achieve efficient growth by transforming their GTM strategy.
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