🎙️ In this episode of Growth Driver, Gabe Rogol dives into a critical CEO initiative: aligning a modern go-to-market approach, especially in complex sales environments.
If you're in a market where every account counts, adopting an account-based strategy is essential. Gabe emphasizes how aligning sales and marketing teams through an account-based strategy is key to understanding which accounts to pursue and how to position new products effectively.
Check out the full episode for an all you need to know on building a unified approach across your sales and marketing teams 🤝
#AccountBased #ABM #GTM #B2Bmarketing #Demandbase
https://www.youtube.com/watch?v=Lh6k9D3iu_I
Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market. Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.
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