Here’s the hard truth: talking endlessly about how amazing your product is won’t break through the noise. It might even reinforce the status quo bias you're trying to overcome. Why? Because buyers don’t care about how much you love your product—they care about solving their challenges.
To truly disrupt the status quo, you need to step outside your own perspective and deeply connect with the buyer's reality. That means understanding their pain points, their goals, and how your solution fits into their world—not the other way around.
In episode 26 of Growth Driver with Tim Reisterer, we explore why B2B messaging often fails and how to craft messaging that resonates, inspires action, and moves the needle.
🎥 Tune in and rethink how you approach buyer-centric storytelling.
#GrowthDriver #BuyerCentricMarketing #B2BStrategy #StatusQuo #BuyerPsychology
Tim Riesterer, Chief Strategy Officer at Corporate Visions, is the sought after expert on evidence-based revenue growth using counterintuitive approaches. Known for his candid thought leadership and engaging keynotes, he’s spent decades testing and refining go-to-market strategies that put buyers squarely at the center. Tim is the author of four insightful books, including Customer Message Management, Conversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale.
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