🚀 Launching a product isn’t just about saying “Here’s our new feature!”—it’s about aligning with the right stakeholders and tying your launch to real business goals.
In B2B, product marketing is responsible for ensuring new features and product updates drive actual revenue impact.
This means product marketers need to be aligning early with sales and demand gen teams on how your launch fits into pipeline and revenue goals. If you don't understand lead and growth targets—your product is just "live," and not actively helping teams hit their numbers.
Product marketing success starts with integrating launches into broader campaigns and making sure that new widget is actually valuable—instead of just dropping it and hoping for adoption.
Tune into our conversation with Sam Melnick where he breaks down why product marketers need to think beyond the widget and ensure their work directly supports go-to-market success. Because if your product launch isn’t helping move pipeline, close deals, or drive expansion, is it really a success?
🎧 Listen now: http://growthdrivershow.com/s2e30/
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With a proven track record at high-growth SaaS companies, Sam and his teams have contributed to significant milestones: 400%+ revenue growth, doubling competitive win rates, 2.5Xing deal sizes, and raising renewal rates by 20%+.
Currently, Sam is the VP of Product Marketing at Postscript, overseeing product marketing and enablement. At Postscript, we've expanded from 1 to 3 products and secured over triple-digit % revenue growth despite the challenging environment for SaaS companies.
He began his career as a CMO Analyst at IDC, serving billion-dollar companies like Salesforce, Adobe, Intuit, and SAP. This foundational experience shaped Sam’s strategic perspective and influenced his approach to marketing and customer success leadership. With experience at startups backed by top-tier VCs such as Greylock Capital, Sequoia Capital, Battery Ventures, and Y Combinator, Sam brings expertise to drive growth in the competitive tech landscape.
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to learn more about how they can help your organization hit its growth goals.
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