🚨 Marketers: Who is your real team?
If you asked 100 marketers this question, 99 would say it’s their product marketing, content, lifecycle, or campaign teams. That’s the wrong answer.
Your primary team isn’t just your marketing peers—it’s the executive leadership team.
True marketing leadership means spending time with them, understanding their goals, and aligning marketing’s impact with the business’s top priorities. This shift is more than a tactical change—it’s a career unlock.
🎥 Watch the full episode to hear how Kyle Coleman reframed his role to lead more effectively.
#MarketingLeadership #B2BMarketing #GrowthDriver #ExecutiveAlignment
Kyle Coleman is a living definition of a modern CMO, with experience across sales and marketing. Kyle’s foray into B2B tech sales started in 2013 when he joined Looker as the 6th employee (acquired by Google for $2.6b in 2019). He then moved on to Clari and for the next 5 years helped 8x revenue as the head of growth and CMO. Kyle is now the CMO @ Copy.ai, the first ever GTM AI platform.
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