‼️ Relatability vs. Perfection.
Too often, content creators feel pressure to show up as the expert—the all-knowing authority. But the truth is, people don't connect with perfection; they connect with people.
What makes you stand out isn't having all the answers—it's sharing your lived experiences, your curiosities, and even the things you've struggled with. The more human and truthful you are, the more you'll resonate.
In our conversation with James Carbary, we dig into why the most impactful creators lean into their authenticity first—and expertise second. Find the episode wherever you listen to Growth Driver for the full conversation!
#B2Bmarketing #ThoughtLeadership #Authenticity #GrowthDriver
James is married to the kindest human on planet Earth. His wife Lisa was a dolphin trainer at Disney World for 12 years, and is now pursuing her Master’s degree in Marine Mammal Science. Their son JJ, and foster son Zion, are currently being trained up to love God and add value to people’s lives. Team Carbary is on a mission to inspire millions of people to pursue Jesus, family, and growth.
Professionally, James is the founder of Sweet Fish (3x Inc. 5000 video podcast agency), Creator House (video podcast production studio), and B2B Growth (top 100 marketing podcast).
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