The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make sure you’re not stepping over dollars to pick up nickels.
In this episode we explore 5 strategically important trends with the perfect guest: Craig Rosenberg, a veteran of B2B sales, marketing, and technology and Chief Platform Officer at Scale Venture, where he helps portfolio companies build go-to-market machines. We walk through each of the trends in depth, discussing the risk you need to manage and the opportunities you can unlock.
Craig Rosenberg is a veteran of B2B sales, marketing, and technology, with a data lake’s worth of experience and pattern recognition about B2B growth. He’s been a senior market analyst and growth consultant. He was a co-founder of TOPO which got acquired by Gartner. He’s now Chief Platform Officer at Scale Venture Partners - where he helps portfolio companies build go-to-market machines.
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