John Common

CEO

John is the founder, CEO and Chief Strategist at Intelligent Demand. He is an insightful and creative leader with a passion for connecting strategies to real-world revenue programs that deliver measurable results. He brings over 15 years of experience working at the intersection of technology, digital media, and strategy in senior executive, marketing, sales, and business development roles.

Prior to founding Intelligent Demand, John held senior positions in technology and service companies, successfully leading and improving the performance of their marketing, business development and sales teams. He is a cum laude graduate of the University of West Florida with a BA in Finance and has continued his education at Kellogg School of Management, Northwestern University, studying best practices in business marketing strategy, positioning, pricing and online marketing. He lives in Denver, Colorado with his family. When he isn’t at Intelligent Demand, John writes, records and plays music. He’s also getting into welding and small batch whiskey distilling—but not at the same time.