THEORY & PRACTICE with John Common
Pull up a chair and join John Common, CEO and Founder of Intelligent Demand, as he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. John and his guests dig far below surface jargon to explore complex realities that GTM executives face in their high-stakes roles. Theory meets practice in these candid conversations about go-to-market strategy, integrated growth, connecting brand to demand to sales; how to unlock innovation ROI with technology and better practices; and how to lead effectively and stay sane through all of the complexity.
Topics we’ll cover:
- Expert growth practitioner war stories and case study reviews plus interviews with analysts, authors and thought leaders in B2B growth
- Expert guidance on GTM Motions: PLG, SLG, community-led, and partner-led growth, and techniques to align your GTM strategy and execute growth plays that accelerate growth and ROI
- Best practices for piloting, scaling, and refining ABM/ABX, demand generation, and sales enablement and comprehensive B2B GTM insights: trends, research, benchmarks, and actionable templates
EXPERT DEEP DIVES with Aaron Owens
Aaron Owens, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology/revops; paid media; digital/web; messaging, brand, creative and content; sales development; events/field marketing; product marketing; research and insights; and project management. These experts dive deep into the WHAT and the HOW of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches.
Topics we’ll cover:
- Specialty interviews and shop talks with subject matter experts and specialty practitioners across industries
- Deep dives into relevant benchmarks, trends, research, and metric must-haves
- Retrospectives of frameworks, use cases, case studies, and emerging better practices
- Exclusively for subscribers: invitations to special events and access to limited content
PEOPLE & PURPOSE with Anne-Marie Coughlin
Anne-Marie, Director of People Operations at Intelligent Demand has open and honest conversations with leaders, subject matter experts, and fellow teammates about the things that make people and organizations grow. She and her guests talk truthfully about purpose, culture, community, connection, employee experience, diversity and inclusion, productivity, learning and development, career progression, virtual work, and work+life integration.
Topics we’ll cover:
- Finding and making meaning at work and in life
- Leadership, management & career progression
- Culture, values, virtual/hybrid work
- Recruiting, learning, training and development
- Diversity, equity, belonging and inclusion