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Episodes

Sept. 17, 2024

Highlights & Hot Takes: Season 1

Season 1 of Growth Driver was packed with insightful conversations with some of the brightest minds in B2B, and we’re just getting started. Starting in season 2, we're launching an all new type of Growth Driver episode featur...

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July 9, 2024

Decoding B2B GTM: What the C-Suite Needs to Know with Bryan Brown

Amidst the boom of go-to-market (GTM) in B2B, there’s no better time than now to decode the intricacies of the strategy. Is it real? Or, is it hype? Can GTM really unlock efficient B2B growth? Today we’re dissecting the core …

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July 2, 2024

B2B Growth is Powered by Your People with Darrell Hammond

People and culture are the bedrock of any successful growth strategy. But it’s easy to lose sight of this amidst the technological tools, trends, and best practices that bombard growth leaders daily. No matter how brilliant y...

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June 11, 2024

A Fresh Look at the State of ABX with Gabe Rogol

Depending on when you start counting, Account Based Marketing and Selling is 15+ years old as a defined GTM strategy. It’s time we take a fresh look at how and why Account Based started, its current state, and where it’s …

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May 28, 2024

MQLs are Out, Buying Groups are In with Terry Flaherty

The MQL (Marketing Qualified Lead) is a relic from 25 years ago, yet it remains central to most companies' revenue processes. Running an MQL-centric process offers no more than a 1-2% success rate—when opportunities and buyin...

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May 14, 2024

How to Operationalize Positioning and Messaging with April Dunford

What makes or breaks a B2B growth strategy? The pivotal roles of understanding your ideal customer, aligning your product to their needs, and crafting positioning and messaging that not only attracts but wins and retains thos...

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April 30, 2024

Leadership and Healthy Conflict with Julie Holunga

Conflict can have a positive impact on your organization when it’s handled with the right approach and language. When leaders leverage purposeful actions early on and establish a strong foundation of trust, they’re able to le...

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April 9, 2024

Aligned or Blind? Ask Your Customers with John Arnold

In the race towards modernizing go-to-market strategies, B2B firms often lose sight of what truly propels growth–the customer. If you've nodded in agreement to buyers’ behavior shifts, the tangle of tech consolidation to driv...

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March 5, 2024

How B2B Buyer Behavior Has Changed with Kerry Cunningham

The way today's B2B buyers are actually buying has changed dramatically in the last few years, leaving many B2B companies with out of date and out of sync go-to-market strategies. The good news is we finally have the research...

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Feb. 27, 2024

Aligning Sales and Marketing Leaders in 2024 with Dan Gottlieb

Before the pivot into efficient growth, and even before AI, the field of B2B sales has been seriously transformed in the last few years. B2B buying behavior has shifted, away from meeting with sellers and toward anonymity. Th...

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Feb. 13, 2024

The Path to CMO: Insights and Advice from Aaron Ballew

Stories of ascent and success don't get more compelling than those penned in the high-stakes environment of the Chief Marketing Officer (CMO). We’re taking an honest look at the path to becoming a B2B CMO, followed by a deep ...

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Feb. 6, 2024

Shop Talk: Modern B2B and GTM with Scott Albro

Why should businesses shift focus from the old 'growth at all costs' playbook to the more nuanced approach of 'efficient growth'? What's the lowdown on leveraging technology, data, and AI to supercharge your B2B sales and mar...

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Jan. 19, 2024

B2B Growth: Old Playbook vs. New Playbook with Jon Miller

Everyone is talking about how the Old B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New B2B Growth Playbook. We see and feel it. We’re living it. But What are the real …

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Dec. 19, 2023

The True Role of a CRO in Modern B2B with Lane Brannan

There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth. In this …

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Dec. 19, 2023

5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s …

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Dec. 19, 2023

Meet the Host: Anne-Marie Coughlin

Meet Anne-Marie Coughlin, co-host of Growth Driver! Director of People Operations at Intelligent Demand, Anne-Marie has years of experience in talent management, talent acquisition, and organizational development across a wid...

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Dec. 19, 2023

Meet the Host: John Common

Meet John Common, one of the hosts of Growth Driver! A career-long B2B growth and GTM executive, over the past 25 years John has worked with 100s of B2B GTM teams across a range of industries. Today, John is the …

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Dec. 19, 2023

Welcome to Growth Driver

Welcome to Growth Driver, a podcast about redefining B2B growth! We started Growth Driver because B2B growth needs an intervention. The old playbook and tactical approaches aren’t working as well as they used to. Many compani...

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