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Aaron Owens, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology/revops; paid media; digital/web; messaging, brand, creative and content; sales development; events/field marketing; product marketing; research and insights; and project management. These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches.

Every episode of Expert Deep Dives is like a locker room chalk talk at half time with an expert practitioners. Growth leaders across brand, demand, SDR, sales, customer success and product will , sales that will educate, inspire and fire up your growth leaders and their teams to up their game.
Oct. 1, 2024

How Top Enterprises Target Best Fit Accounts with Jeff Ha

An Ideal Client Profile (ICP) and Target Account Lists (TAL) are nothing new in B2B. Yet, what data to leverage–and when–is something many organizations have struggled to operationalize, leading to wasted resources and laggin...

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Sept. 24, 2024

Meet the Host: Aaron Owens

Welcome to the all new series on Growth Driver, Expert Deep Dives, with Aaron Owens. Aaron, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal e...

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Sept. 17, 2024

Highlights & Hot Takes: Season 1

Season 1 of Growth Driver was packed with insightful conversations with some of the brightest minds in B2B, and we’re just getting started. Starting in season 2, we're launching an all new type of Growth Driver episode featur...

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