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Growth Driver

Let’s Redefine
B2B Growth.

Welcome to Growth Driver, the show for B2B CMOs, CROs, VPs, and Directors ready to lead growth at their companies. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth.

If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.

Recent Episodes

Nov. 19, 2024

The Psychology Behind Messaging that Converts with Tim Riesterer

With today’s B2B buyers, every word counts. Getting your messaging right can mean the difference between closing a deal or losing it to a competitor. Crafting messages that resonate and convert is more than just a creative e…
Nov. 12, 2024

The Best of Theory & Practice

Theory & Practice, a special subseries within the Growth Driver podcast, is where John Common, CEO of Intelligent Demand, cuts through surface-level strategies and explores what truly drives B2B growth. Season 1 brought insi…
Nov. 12, 2024

CGO: The Role Behind High-Performance Growth with AJ Gandhi

In this episode of Growth Driver, John welcomes AJ Gandhi, Chief Growth Officer at Marlin Equity Partners, for an in-depth exploration of the emerging role of the Chief Growth Officer (CGO) in modern B2B growth. They unpack …
Nov. 5, 2024

The Journey into ABX as Your Primary GTM Motion with Kevin Sellers

What if your account-based strategy needs to become your business's lifeline? More and more organizations are claiming ABX is the cornerstone of their go-to-market strategy, but they didn’t get there overnight. The journey f…
Oct. 29, 2024

Navigating Complexity to Drive Growth as a Tech CMO with Corey Livingston

Welcome to a world where the role of CMOs is rapidly evolving, demanding not just creative genius but strategic acumen and data-driven decision-making. It’s up to today’s marketing leaders to understand how their responsibil…
Oct. 15, 2024

The 7 Steps of the Content Life-Cycle with Ardath Albee

As revenue leaders, we spend the majority of our time working on strategy, processes, and metrics... And we should. But when you step back and look at how our customers and prospects actually get to know us, what they really…