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Growth Driver

Let’s Redefine
B2B Growth.

Welcome to Growth Driver, the show for B2B CMOs, CROs, VPs, and Directors ready to lead growth at their companies. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth.

If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.

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Recent Episodes

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The Financial Impact of Empathetic Leadership with Helen Fanucci
Jan. 14, 2025

The Financial Impact of Empathetic Leadership with Helen Fanucci

When companies feel the pressure to hit revenue growth goals, leadership often finds itself at a crossroads: deliver short-term results or focus on building long-term team trust and accountability. But what if the two aren’t…
Redefining Enterprise Sales Enablement with Mike Lempko
Dec. 31, 2024

Redefining Enterprise Sales Enablement with Mike Lempko

Sales enablement has long been a buzzword in B2B, but how can organizations truly transform this concept into a strategic advantage? For companies navigating complex, multi-dimensional markets, the challenge of aligning sale…
The Death of Safe Content: It’s Time to Be Bold in B2B with James Carbary
Nov. 26, 2024

The Death of Safe Content: It’s Time to Be Bold in B2B with James Carbary

It’s no secret, most B2B content feels lifeless and overly cautious. And even though we have proven research that says the bolder and braver the content the better your engagement will be, it’s rare to find B2B content that …
The Psychology Behind Messaging that Converts with Tim Riesterer
Nov. 19, 2024

The Psychology Behind Messaging that Converts with Tim Riesterer

With today’s B2B buyers, every word counts. Getting your messaging right can mean the difference between closing a deal or losing it to a competitor. Crafting messages that resonate and convert is more than just a creative e…
The Best of Theory & Practice
Nov. 12, 2024

The Best of Theory & Practice

Theory & Practice, a special subseries within the Growth Driver podcast, is where John Common, CEO of Intelligent Demand, cuts through surface-level strategies and explores what truly drives B2B growth. Season 1 brought insi…
CGO: The Role Behind High-Performance Growth with AJ Gandhi
Nov. 12, 2024

CGO: The Role Behind High-Performance Growth with AJ Gandhi

In this episode of Growth Driver, John welcomes AJ Gandhi, Chief Growth Officer at Marlin Equity Partners, for an in-depth exploration of the emerging role of the Chief Growth Officer (CGO) in modern B2B growth. They unpack …
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